Take a moment to think of all the places that you decide to shop at daily. The stores in your local commercial shopping centers that you choose for your purchasing necessities and simple pleasures. With the endless options available and many retailers even mimicking the next, you likely aren’t selecting your favorite list of “go-to” stores out of force. We choose to call a store our “favorite” because of the quality of products, services, staff, and the environment that company provides to us every time we visit. It’s the overall pleasurable experiences that keeps us returning time and time again, creating endless memories with these very businesses as the backdrop of our recollections. That store or retailer that you just thought of should be your company!

A pleasurable consumer shopping experience doesn’t occur simply by having product for someone to purchase or a cheap price. The reason why your customers choose to visit your retail store or shopping center over simply staying at home and shopping online in their pajamas, is the EXPERIENCE your business provides. Humans thrive off social interactions and need community spaces to gather in and share experiences with one another while they shop. Our local coffee shops, markets, cinemas, and so many others are the gathering spaces that create such a large part of what forms our American culture. Consumers thrive for this connection in an environment that is pleasurable to their senses and creates memories, not just a box planted on their doorstep…